Analytics

I was tasked with the USF Esports Instagram account with my posts beginning February 14, 2022.

Our followers are primarily from the Tampa area, and are mostly within the 18-25 year-old range. About a third of our followers are within the 25-34 year-old range. Our followers skew heavily male, which make up 74.8%. Female followers make up 25.1%.

After consistent posting 3x a week on Mondays, Wednesdays and Fridays we quickly saw increases in every analytic.

After two weeks

Our followers increased 3.1% from 529 followers to 552 followers.

Our reach increased from 145% overall, with an increase of 210% reach on accounts that were not already following USF Esports.

Our engagement increased 929%, with an increase of 275% engagement from accounts that were not already following USF Esports.

Our content interactions increased 2,190%

USF Esports YouTube

Before I was given responsibility for the USF Esports YouTube channel, it was a neglected aspect of our program. It only had 14 subscribers. In the first two weeks of regular uploading our Twitch channel VODs and short videos showcasing our in-person events, we have doubled our subscriber count.

The last video before I began was uploaded August 31, 2021. In January, 2022, we had only 55 views with 0.6 hours of watch time. In February, that viewer count increased to 174 with a watch time of 8.9 hours.

So far, only three days into March, we have received 246 views with a 3.7 hours watch time. March is projected to have high levels of channel growth continuing forward.

Our viewer demographics are similar to our Instagram follower demographics. 75% of our viewers are male, and 25% are female. An interesting metric is our viewer age, 100% of our viewers are in the 18-24 year-old range.